Who He Is...

Independent. Relentless. Memphis Born.

Cinooo is more than a rapper he’s a visionary artist, a self-made CEO, and the creator of the Heartless Knights movement. Hailing from Memphis, he’s built his sound and brand from scratch, creating waves through raw energy, soulful bars, and real pressure.

What He Built

  • The Heartless Knights Movement

    Jamal Carter

    The Heartless Knights stand for discipline, resilience, and self respect. It’s a movement for people who’ve faced the worst...

    The Heartless Knights Movement

    Jamal Carter

    The Heartless Knights stand for discipline, resilience, and self respect. It’s a movement for people who’ve faced the worst...

  • New Lyfe New Sound

    Jamal Carter

    New Lyfe New Sound represents artistic control, ownership, and elevation for artists who want to create without compromise...

    New Lyfe New Sound

    Jamal Carter

    New Lyfe New Sound represents artistic control, ownership, and elevation for artists who want to create without compromise...

  • Turn Up Right Now Apparel

    Jamal Carter

    Turn Up Right Now is Cinooo’s exclusive streetwear line made for hustlers, dreamers, and underdogs who live with intention...

    Turn Up Right Now Apparel

    Jamal Carter

    Turn Up Right Now is Cinooo’s exclusive streetwear line made for hustlers, dreamers, and underdogs who live with intention...

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