What He Built

The Heartless Knights Movement

The Heartless Knights stand for discipline, resilience, and self respect. It’s a movement for people who’ve faced the worst...

New Lyfe New Sound

New Lyfe New Sound represents artistic control, ownership, and elevation for artists who want to create without compromise...

Turn Up Right Now Apparel

Turn Up Right Now is Cinooo’s exclusive streetwear line made for hustlers, dreamers, and underdogs who live with intention...